Ya, Basa!
Pop-up store design for the snacking range of a premium supper club.
Project type
Personal
Project timeline
2 weeks
Tags
Space Design
The Brand
Ya Basa! is a supper club and brand of organic snacks. We offer the treasured memory of dad’s cooking with each bite of our organic meals and snacks.
The location
This pop-up store, located at a high end mall, offers a glimpse into the warm, nostalgic experience of Dad’s homemade meals while showcasing the brand’s organic snacks.
Objectives
To create an engaging pop-up store that effectively introduces and promotes the brand’s unique dining experience and organic snack line, offering a tangible taste of the warmth and love of homemade meals.
Target Audience
The target audience includes families, food enthusiasts, and individuals who cherish meaningful dining experiences and prioritize conscious, organic eating. Men and women between the ages of 25-45 from metropolitan cities are the primary target age group.
Challenges
Standing out among numerous vendors in a competitive space, capturing the attention of a constantly moving audience, conveying the worth of the concept to the audience in a few seconds.
Concept
To create a pop-up store that is inviting, homely, indian and unique. To create as immersive on an environment that gives the same feel as the supper club, so they are encouraged to visit, as well as increasing sales and visibility of their organic snacks.
Moodboard
Plan
Concept Sketches
Final Render
